Effective October 1, 2021, EnerBank USA ("EnerBank") merged with and into Regions Bank. Learn more here

Why You Should Offer Payment Options To Every Customer

Posted June 8, 2021 by EnerBank USA

Why You Should Offer Payment Options To Every Customer

As an experienced contractor, you may be at the point where you can do your sales pitch in your sleep. However, if offering payment options to all customers isn’t part of your routine, you may be leaving money and business on the table. Here are some of the reasons why you should always offer payment options to every customer:

Secure More Jobs

Leaving a pitch without mentioning financing may cause a homeowner to seek out other bids or postpone their project altogether. On average, when offered a choice of a Same-As-Cash Loan and a low monthly payment, you can nearly double your close rate. With EnerBank’s line of exclusive home renovation loan products, there’s bound to be the right fit for your customer’s financial situation.

Expand your Business

By selecting one of our loans, your customers may experience ease, convenience, and flexibility compared to other types of financing. The smoother experience your customer has, the more likely they are to hire you for future projects or recommend you to their friends and family. Plus, by including financing options in all of your marketing materials, you may be able to eliminate some of the lead generation work on your end, saving you time and resources.

“Offering EnerBank payment options is part of our normal sales routine. I strongly encourage implementing payment options into your sales routine…it will, without a doubt, increase your average job size. You’ll see greater satisfaction from your customers and, overall, it’ll better your business.” — Chris Boatright, CertaPro

Quick Funding Process

As a contractor, time is of the essence when it comes to your work. With EnerBank’s quick approval and funding process, you can start and finish jobs sooner. About 4 out of 5 people who apply for financing receive an approval. This means that a prospect may be able to qualify for a loan with us that they may not have been able to with a traditional lending option. You and your client can also rest easy knowing that we have 20 years of experience and have funded almost $10 billion in loans.

More Satisfied Homeowners

Many homeowners underestimate how much a renovation is going to cost. This means they may experience a bit of “sticker shock” when meeting with a contractor. As a result, they may decide to downgrade or cut items from their plans to help save money. In fact, more than one-third of homeowners wish they had spent more to get the end result they truly wanted. By offering payment options in your initial pitch, you can help eliminate the apprehension your customers may feel when it comes to paying for renovation. Remember that even prospects who appear to be well off may be interested in ways to maximize their money.

Learn More About the Payment Options You Can Offer

If you’re a contractor and want to learn more about why you should offer financing, contact Regions | EnerBank today. We’re happy to show you how to close deals as a contractor with easy and flexible payment options and more. Fill out the form on this page or visit our website.


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