EnerBank Blog

When was the last time your home improvement business got a lead from social media? Social media is a powerful tool that you shouldn’t overlook when you’re trying to boost business. Whether you want to pick up seasonal customers or simply capture new leads, the vast network of social media websites has made it easy […]

Customers love to be in control. About 88 percent of consumers do online research before they make a purchase, and more than a third of buyers prefer a “sales-free” experience — and those percentages are only increasing with younger generations. Essentially, people don’t want to be “sold to;” they want to be presented with options […]

You know how important it is to pick the right person for the right job when it comes to hiring and promoting within your company. However, this practice becomes especially vital when selecting someone to take over your business. Let’s take a look at some of the roadblocks you may face as well as ways […]

Your customers come home to relax and unwind after a long day at work. Home is where they entertain friends, make memories as a family, and celebrate life’s simple pleasures. So, when they need a contractor for their home, they’re going to take their time finding the right business for the job. How do you […]

Changes are par for the course when it comes to home renovation. That can mean current trends, material or labor costs, or the general housing market. One major change that you may not even be aware of, however, is what methods your customers are using to pay for their projects. For many of  your customers, […]

The past few years have been a roller coaster for most of us, and most recently, we’ve seen the fallout of inflation impacting every aspect of our lives. In the home improvement industry, there are some unique challenges we now must face. In this post, we’ll look at why rates are increasing as well as […]

Techniques, exercises, and sales tricks are plentiful in the business world, but one training tool is somewhat of a pariah among sales teams. “People don’t like to role play,” says Larry Williams, principal at the training firm Williams Leslie Group, who has almost 40 years of training and consulting experience in sales and customer service. […]