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EnerBank Blog

February | March

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improve your company image

Improve Your Company Image and Increase Sales

March 28, 2023

We live in a world where every business has a brand, regardless of the size of their marketing budget or the level of promotion. Plus, with social media and other digital advancements, everyone has the space to showcase their product or service. This makes having a strong brand image and strategy vital to the success […]

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Increase sales using social media

3 Ways to Increase Sales Using Social Media

March 21, 2023

When was the last time your home improvement business got a lead from social media? Social media is a powerful tool that you shouldn’t overlook when you’re trying to boost business. Whether you want to pick up seasonal customers or simply capture new leads, the vast network of social media websites has made it easy […]

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The Power of Offering Choices

The Power of Offering Choices in Your Business

March 7, 2023

Customers love to be in control. About 88 percent of consumers do online research before they make a purchase, and more than a third of buyers prefer a “sales-free” experience — and those percentages are only increasing with younger generations. Essentially, people don’t want to be “sold to;” they want to be presented with options […]

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Preparing Your Business for a Successful Succession

Preparing Your Business for a Successful Succession

February 28, 2023

You know how important it is to pick the right person for the right job when it comes to hiring and promoting within your company. However, this practice becomes especially vital when selecting someone to take over your business. Let’s take a look at some of the roadblocks you may face as well as ways […]

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customer payment options for contractors

Establishing Trust as a Home Improvement Contractor

February 21, 2023

Your customers come home to relax and unwind after a long day at work. Home is where they entertain friends, make memories as a family, and celebrate life’s simple pleasures. So, when they need a contractor for their home, they’re going to take their time finding the right business for the job. How do you […]

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Cash Is Not Always King

Why Cash Is Not Always King

February 14, 2023

Changes are par for the course when it comes to home renovation. That can mean current trends, material or labor costs, or the general housing market. One major change that you may not even be aware of, however, is what methods your customers are using to pay for their projects. For many of  your customers, […]

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Rising Interest Rates and Your Business

Rising Interest Rates and Your Business

February 8, 2023

The past few years have been a roller coaster for most of us, and most recently, we’ve seen the fallout of inflation impacting every aspect of our lives. In the home improvement industry, there are some unique challenges we now must face. In this post, we’ll look at why rates are increasing as well as […]

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How to Use Role-Playing to Increase Sales

How to Use Role-Playing to Increase Sales

February 7, 2023

Techniques, exercises, and sales tricks are plentiful in the business world, but one training tool is somewhat of a pariah among sales teams. “People don’t like to role play,” says Larry Williams, principal at the training firm Williams Leslie Group, who has almost 40 years of training and consulting experience in sales and customer service. […]

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