Marketing Support – Videos
Lights, Camera, Action – How Video Takes Your Marketing to the Next Level
Wisely allocating your time and resources to marketing materials can sometimes be a full time job. It’s important to go for what is going to give you the most bang for your buck. One tried-and-true method to both improve your digital footprint and the growth of your contractor network is videos. The good news is you don’t have to be an award-winning director to produce quality videos that are going to drive traffic and build up your reputation. Here are some examples of popular marketing videos and how you can start implementing them in your marketing:
The brand of your business can be broken down into three main facets: your look, your voice, and your reputation. You know who you are and what you do, but how do you communicate this to interested contractors in a way that helps you stand out from the hundreds of thousands of online search results? According to Inc.com, “46% of consumers said they have actually made a purchase after watching a branded video on social media, and nearly a third (32%) have considered doing so.” The main goal of this type of video is to drive awareness, so this is your chance to share with current and future contractors what makes you so great. Keep this type of video short and simple and really gear it towards your target audience.
Nowadays, there’s a video online for almost anything and everything, and your company shouldn’t be left out here. With this type of video, the first thing you want to do is identify the pain point of your audience and use that to create the narrative of the video. Include examples of your service or product in action. Remember, if a contractor is watching the video, they are already somewhat interested in what you’re offering, so spend more time on the solution and less on the issue. Once you have a good template in place, you can use this type of video again and again for any new products or services.
Have a new product or service that you need to announce or want to conduct a Q&A? One great way to do so is through a livestream. With this type of video, the simpler the setup, the better. Since it’s live, and people will be watching the recorded footage back later, you want to reduce the chances of anything going wrong. Do a test run before to ensure that lighting, sound, and picture are all where you want them to be. Remember that you’re speaking to your audience in real time, so speak to and engage with the camera as if it’s a person.
Do you attend or hold great events that you want everyone to know about? You know the saying ‘a picture is worth a thousand words’? Tlhink of how much a great video of a recent event you held/attended would be worth. These types of videos are a great way to share your events with contractors who couldn’t make it or for others to relive the memories again. As a leader in your industry, this is a great way to attract talent to your network and draw more eyes to your business.
Testimonials from your contractors are a great way to build trust and credibility with your target audience. When making these types of videos, come prepared with a list of questions to ask. It may be helpful to send them ahead of time so contractors come in with a basic idea of what they’re going to say. This can help calm their nerves a bit and reduce the number of takes needed. When crafting these questions, start with the “why” behind doing these videos. Keep in mind that a person seeking out your services already has a basic idea of what you do. Use videos as an opportunity to explore more of the emotions that can be more challenging to articulate. Like how a contractor felt the first time they upsold a kitchen renovation using financing.
When you work with EnerBank, you’re not on your own when it comes to your marketing and that includes videos. We know creating videos can be time consuming and that’s why we’re here to help! Plus, we can provide assistance beyond videos with emails, website integration, flyers, and more. If you aren’t sure where to start or what your goals should be, give us a call! Check out some of the videos we have helped others make here.
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