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5 Effective Training Techniques for Your Sales Team

Posted November 7, 2023 by EnerBank USA

5 Effective Training Techniques for Your Sales Team

Having a strong sales team is essential to your success as a home improvement business. As the leader of your team, how can you ensure that everyone is on the same page when it comes to your sales pitch and best practices? Here are 5 effective training techniques so you can create a comprehensive program for your sales team.

Explaining the ‘Why’

Have you ever asked why something is done a certain way and the response is ‘that’s just the way we’ve always done it’? Not only is this not a satisfying answer, but it also doesn’t do much to motivate you to follow processes. If an employee knows ‘why’ things are done a certain way, and understands the outcomes, they’re more likely to stick to your sales plan.

Seeing Your Shadow

Giving new hires the opportunity to watch a seasoned pro in action is an invaluable resource for your business. Whether they’re sitting in on a call or in a customer’s living room, they get the chance to see the prep beforehand and the sales pitch in action. The newest member of your team can see what tactics work best and implement them in their own pitches down the line.

The Buddy System

Once a new employee has gone through the onboarding process, it may be helpful to assign them a mentor that can assist them. For some employees, having a designated employee they know they can count on for help may make it easier for them to ask for help.

Create Digital Opportunities

There may come times where you need to update your sales strategy. What’s the best way to implement these changes throughout your organization? It may not be plausible to pull everyone together for an in-person training, but making a training library that people can access anytime is a great resource for your team. Not only can they refresh themselves on older topics, but it’s an easy way to get new information out when meeting in person isn’t possible.

Set the Stage for Role Playing

Role playing gives your team a low-stakes environment to practice their sales technique. The more they’re able to practice, the more effective they will be once they’re in a customer’s home. It’s important that you keep these exercises consistent and include every member of your sales team. This will prevent people from feeling singled out. For a more detailed look at role playing, check out how it can help you increase your sales.

5 Effective Training Techniques for Your Team

Providing an attractive choice of payment options is an effective sales tool. Studies show that closing deals is easier when they’re offered as a regular part of your sales pitch. As part of your onboarding, you’ll receive comprehensive training at no extra cost. This helps to ensure everyone is on the same page.

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