Marketing Support: Flyers & Emails

You may think that all home improvement lenders are created equal, but that’s not the case. While many have similarities in the products they offer, we believe you deserve more from your lender. That’s why EnerBank USA provides high-quality, original, marketing support to make offering payment options easier for your dealer network. Plus, your very own relationship manager who can help ensure your business is as successful as possible. In this post, we’ll take a closer look at two of your most effective marketing tools; flyers and emails.

Flyers

What Makes a Successful Marketing Flyer?

Unlike other forms of marketing, such as a blog post or your website, you only have a finite amount of space for a flyer, so it’s important to make sure every inch of space is being utilized to its full potential.

First, you need to get a potential customer’s attention, so use a headline that will make them want to read more.

Second, keep it brief. As stated above, there’s only a certain amount of room, and if the information is clogging up the page, it may stop someone from reading it before they even start. Bullet points are a great way to make the information straight to the point and easy to read. Some “white space” helps with readability, too.

Third, ensure it’s branded to your business and what makes you unique. If someone else could slap their logo on it and nobody would know the difference, it’s not going to help you stand out. Finally, we highly recommend mentioning that you offer payment options. This will help increase the number of leads that your dealer network receives.

How Can Flyers Help My Business?

Flyers are a great way to share information in a quick and easy way. It also allows for a certain level of creativity that may not be applicable to other marketing materials. Plus, flyers can be made in digital or print form, making it easy for your network of contractors to disseminate the information when and where you want them to. This is also a great way to recruit contractors to your program and easily share all the benefits that payment options have to offer them. Plus, it’s a quick and easy way to draw in more business on the homeowner side as it can be left in their home once the contractor leaves.

Can EnerBank Create Flyers for Me?

Whether it’s a general flyer advertising your products or a flyer highlighting a specific campaign you’re running, your assigned relationship manager will be able to help. Simply contact them once you’re enrolled in your program, share what information needs to be included, and we’ll take it from there.

Emails

What Makes a Successful Marketing Email?

Start with a clear subject line. What should this email achieve? Having a strong subject line in place will help craft the rest of the email and keep it on topic. Emails with compelling subject lines get opened, while those that fail to stand out get deleted. Also, if the subject line doesn’t directly correlate to the email content, it increases the likelihood of someone unsubscribing. Make sure your email looks great. White space is your friend, and the easier an email is to read, the more likely a person is to read it. Make sure any email that goes out has a way for customers to reply. This means it needs to go to an inbox that people actually check, so an unhappy customer doesn’t slip through the cracks.

Finally, a test email should be sent and reviewed on both desktop and mobile to ensure there are no broken links, missing images, spelling errors, etc. Email communication is one of the most effective and valuable ways to reach out to your dealer network, making it imperative to have a high-quality system in place for creating and sending out emails.

How Can Emails Help My Business?

Emails are one of the most effective and efficient ways to build a connection with your customers. It’s quick, easy, and has little to no cost. With consumers checking their email multiple times a day, it’s a great opportunity to connect with them. It’s a quick and easy way to recruit more contractors, disseminate information and increase utilization.

Can EnerBank Create Emails for Me?

This is another task that your relationship manager can help you with! Reach out and let them know what you want your email to include and our team will start building it.

As you can see, our services go above and beyond just offering loan products. Here at EnerBank, we’re a part of your team and will be there when it comes to your marketing strategy. The best part? There are no hidden or additional fees required for these services. Ready to learn more? Fill out the form to learn more how a loan program can help your business grow.