Steal the Spotlight: Help Your Business Stand Out from the Crowd
Posted November 9, 2021 by EnerBank USA
Run a simple online search, and you’re likely to come up with hundreds of thousands of results for a single term. As a business owner, you may be wondering what you can do to stand out and get customers to hire you instead of your competition. Here are some ways that you can ensure your business is the star of the show.
Create Persuasive Google Ads
The average Google search lasts about a minute. By creating an effective Google ad, you can appear in the top 5 results with your chosen keywords, ensuring more eyes see your business in their quick initial search. First, you need to write a great ad that meets the standards set by Google. Here are some guidelines to help you write a quality ad. Think of what your potential customers are searching for and use that as your base. Once you know which keywords you want to target, you’ll need to bid on them. This method is a great way to utilize your marketing budget as you can bid as much or as little as you want.
Provide Amazing Customer Experience
58% of customers are not loyal to a specific brand/company, and 33% will go elsewhere after a single bad experience. When providing an amazing customer experience, you’re building an audience that can provide both repeat business (the likelihood of selling to a repeat customer is about 60% to 70% while a new customer is about 5% to 20%) and future growth (60% of business may come from referrals).
Keep the Focus on You
It can be tempting to compare yourself to the competition — especially when you know you’re better — but this may cause you to lose business. 88% of consumers are doing their research when selecting a contractor to work with, so assume they know who your competitors are already. Use the time they’re looking at your marketing materials to show why you’re the best at what you do.
Just Be Yourself
It can be tempting to automate certain aspects of your business or do what everyone else is doing, but the more uniqueness you put in your company, the more likely people are to notice you. Generally, you and your competition provide basically the same services, which means you are the differentiator. Create a mission statement, also known as a unique value proposition, of what your business does and why someone should work with you specifically, rather than someone else. Pro tip: a lower price is not always the best differentiator.
Looking for a way to reduce cancellations and close the deal with more homeowners? EnerBank USA can help. You can expect to reduce your cancellations when you offer a choice of payment options to 100% of your customers because it ties the project to you. Also, a customer is more likely to stay with you and not delay the project to perform further research or seek additional bids. For more information, please fill out the form on the page, and a member of our team will reach out as soon as they can.
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