Ad It Up: Creating Effective Advertising
You’ve completed so many renovation projects you could probably do it with your eyes closed – although we don’t recommend that for safety purposes. Creating effective advertising for your business, on the other hand, can pose a bit more of a challenge. You know how vital effective advertising is for your business, and we’re here to help you get going. Here’s a quick guide to creating home improvement ads.
Determine Target Audience
Chances are, you’re already familiar with your target customer base. Using this information, create a persona using data about current customers and any market research you have. A persona is essentially a fictionalized character using real data and information from existing customers. This provides you with a great start on targeting the right people with your ads.
What are you hoping to achieve with your ad? First, you need to determine if this ad is for brand awareness or customer conversions. Second, you need to decide on a call to action. This means what you want a customer to do after viewing your ad.
Choose a Platform
The most effective platform for your ad is dependent on your target audience. For example, if you’re aiming at a younger audience, a digital ad will likely be a better fit. If you want to target houses of a similar age, placing flyers around a neighborhood may be a more effective solution.
You only have a short amount of time to capture a person’s attention with your ad. In fact, the median time a digital ad is viewed is 0.7 seconds. This means any ad you create needs to be clear and straight to the point while also staying on brand. It may be helpful to have a second (and third and fourth) set of eyes take a look to ensure your message is coming across.
If ads include what’s legally called “triggering” language, such as loan terms, you need to include disclosures to ensure you’re compliant with the Truth in Lending Act. Disclosures let your customers know about the specific terms and conditions of any loan you’re advertising as part of your offer.
Looking for more help? We’ve got your back when you join a loan program with Regions ǀ EnerBank USA. First, you’ll have access to free marketing materials for your business. Second, you’ll have your very own relationship manager who can assist you when it comes to creating effective advertising. Ready to learn more? Fill out the form on this page and a member of our team will get in touch soon.
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