7 SEO Tips and Tricks

You could have the best website in the world, but if no one can find it, is it doing anything? To get as many eyes as possible on your website, you need to have a foundational knowledge of good search engine optimization or SEO. Here are 7 SEO tips & tricks to help you get started:

1. Write for Humans

   You want your content to resonate with customers and writing for a search engine isn’t going to help you achieve this. A human will be able to spot shoehorned keywords or phrases, which could make it less readable or engaging.

2. Consider Time vs. Value

   You want the user of your website to find what they came for right away. If they must scroll through a bunch of filler content and images, they’re more likely to leave your site. This can negatively affect your bounce rate, dwell time, and session duration. Keep page introductions short and get to the point as quickly as you can. Keep in mind that it takes longer to scroll on a phone compared to a desktop, so what seems short on desktop can be longer on a mobile device.

3. Create Great Meta Descriptions

   You may have noticed that when you run a search, there’s a quick description the page title. This is the meta description and lets users know what they can expect when they click. These descriptions are approximately 150 characters and need to attract people scrolling a page. Keywords are important here but use them sparingly as keyword stuffing can hurt your SEO.

4. Use Static URLS

   The URL of you site can also make an impact on where you show up in results. For example, let’s look at dynamic vs. static URLs. A dynamic URL relies on page numbering, so if you posted a blog, it would show up as https://abccontractor.com/post/detail?id=46382. Out of context, this would mean nothing to the reader. Instead, a static URL would show as https://abccontractor.com/post/kitchen-renovation-tips, which makes much more of an impact. Keep these short and use hyphens to break them up.

5. Run Site Audits

   At a certain point, old content that you may have previously published may be bringing down your SEO score. Measure traffic on your pages to check where people aren’t visiting. This is also a good chance to consolidate content if you have multiple pages that cover the same topics. You can also set up redirects if there’s updated content you want customers to see but are still getting traffic on an older page.

6. Focus on the User

   If a customer finds your website but they have trouble navigating the page, they’re likely to leave. So even if everything is optimized and your content is great, people won’t stick around if they have a bad experience. Make sure you don’t have dead links, error pages, disorganized pages, and more. Having an easy to navigate site can also help your overall search rankings.

7. Utilize Calls to Action

   You should consider every page on you’re a chance to convert a visitor on your site to a customer. This makes it very important to include CTAs that aligns with the intent on the page. For example, do you want the person to schedule a consultation? Make it easy with the click of the button. This can also extend to wanting them to download resources you have or to get more information.

The Next Steps

Looking for even more marketing resources for your business? Check out the free resources we have in the “resource tab” on our website where you can find our Digital Marketing Blueprints and be the first to know when our Ultimate Business Guide is available!