7 Must-Know Email Marketing Tips for Contractors
Email Marketing Tips
Email is a great tool for generating leads and by sales for following up after presentations. Here are 7 tips for contractors to help you be more effective with email marketing:
Send A Follow-Up Email
Many companies skip this step, which may result in missed opportunities. This outreach can be personal or you can use a template email. Programs like Mailchimp, Aweber, Constant Contact, and MyEmma have auto responder functionality that you can use as a part of your campaigns.
Know When Your Emails Are Opened.
It may also be helpful to add a solution that can track your open and click rates so you can measure what is resonating with your audience and what isn’t. Another option to look into is A/B testing for emails which allows you to send two identical emails with one differing factor, such as different subject lines, using a button instead of a link, etc., and see what customers have a better response to.
Optimize For Mobile Devices
According to HubSpot, 41% of emails are opened on a mobile device. As a result, emails need to be easy to read on a phone or tablet. It’s a must do if you want people to open them. If you don’t have the ability to create responsive emails, make them mobile-friendly at 600px wide.
Make It Easy To Respond
If your emails are part of a campaign, the “reply-to” email should be to a person, not an account like firstname.lastname@example.org or email@example.com. Emails that have the “reply-to” function go to an unmanned account may eliminate opportunities for continued engagement or increasing sales. This appearance of unfriendliness makes you seem unapproachable and can then have a negative impact on your open rates.
Find The Best Time To Send Emails
DJ Waldow, co-author of “ The Rebel ’ s Guide to Email Marketing ” and nationwide speaker on the topic of email marketing, constantly reminds marketers that the best time to send emails depends on your customers. Create a chart of the most frequent times that people are opening your emails. Adjust your send times as the chart evolves. However, if email marketing is new for you, here are some tips to start with. Many marketers experience their greatest engagement when emails are sent between the hours of 9 AM and 12 PM or 12 PM and 3 PM during the first three days of the work week. Find what works best for your customers in order to maximize the success of your email campaigns.
It’s important that your emails make your business appear personable and not too self-absorbed. If your readers feel like you are self-serving, then dollars will go walking. This is particularly important throughout the follow-up process. Think through the eyes of your audience, and write emails that resonate with what’s important to them.
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