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3 Ways Contractors Use Social Media to Increase Sales

Posted November 8, 2022 by EnerBank USA

Group of contractors working together on an office laptop

When was the last time you got a lead from Facebook or another social platform? Social media is a powerful tool that you shouldn’t overlook when you’re trying to boost business. Whether you want to pick up seasonal customers or simply capture new leads, it’s easy to reach your target audience. However, social media can be difficult and sometimes intimidating to manage, especially with so much existing noise in those spaces. But don’t fret — here are three ways contractors can use social media to increase sales:

Regularly Share Images of Your Work

Visual social platforms have consistently increased in popularity over the last half a decade. In fact, Instagram averages over a billion active users each month. Pinterest, which uses images to direct users to web pages, engages around 431 million active users per month.

When it comes to Facebook, posts that feature images can have an 85% interaction rate, and the likelihood of it being shared increases by 35%, making it a fairly simple way to get your brand in front of more eyes.

And then there is Houzz. Houzz is an extremely visual social media website that connects homeowners and home improvement contractors. Essentially, it’s a “Facebook” for the home improvement industry. You can show off your work, create lookbooks to share with your customers, and have homeowners leave reviews. Research has shown that 78% of consumers trust reviews as opposed to advertising, which makes it an invaluable resource to help grow your business.

Social media is meant to be consumed quickly, so take the time to show your work rather than talk about it. Excite potential customers about your work quality through watermarked images blasted across popular image-sharing sites.

Always share polished photos on Instagram, Facebook, and Pinterest that represent your best or specialty work. Image editing programs offer simple tools to help increase the quality and shareability of your images. This includes changes like color enhancing, watermarking, and cropping.

Use the Right Social Media Platform

Not all social media sites are equal and the popularity of platforms shifts daily. You don’t need to be on all of them to see a return on your efforts. In fact, it’s better to be an expert at 2 or 3 as opposed to trying to reach an audience across ALL platforms.

When deciding which platforms you want to invest your time and money into, first think of your audience. For example, if you do high-end kitchen remodels, you’re unlikely to find potential customers on a platform that skews towards a younger demographic.

Check out what your competitors are doing on social media so you can get a better idea of what content is resonating and what kind of audience they’re reaching.

Facebook is the most versatile, as it can support multiple kinds of content, such as images, external links, reshares, etc. This makes it a great place to start if you’re just beginning to build a brand. Another bonus to using Facebook is its deep well of audience data. You can find out important demographic information from the Facebook users that follow your business pages, such as gender, age, most active times online, and even users’ other interests. This can help you target your social media audience and create the type of content they’re most willing to share.

Re-Share Popular Posts Throughout the Day

Get the most bang for your buck by re-sharing popular posts. Reusing content at different times during the day can help you reach multiple audiences and get your content read by more viewers. Fast-paced media, such as Twitter posts, can be shared multiple times and more regularly.

You don’t want to bombard your customers with too many posts. Use a calendar to spread out the posts over a two-month period and share a single post three times instead of one. This will hopefully garner a bigger audience of potential customers.

For the most success when re-sharing posts, reframe your content each time you share it. This means changing the headline, updating the picture, or providing new stats that will catch a potential customer’s eye.

Grow Your Business on Social Media

By using these three social media tips, contractors can master their social media presence and increase sales. Online efforts account for the most referrals to your website, which means that social media is worth taking the time to understand.

Find your future customers online and boost your business with these social media strategies.

Another great way to increase your sales is by offering your customers a choice of payment options as a part of your sales process. If you’re ready to learn more, fill out the form on this page!

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