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The Future of website visibility and how to stay Relevant

Posted May 15, 2024 by EnerBank USA

The future of website visibility

For many customers, the first impression they have of your business is your website. So, it’s important that you take the time and effort to keep up with best SEO practices and new technology. With the recent rise in AI and changes in SEO, many business owners are going to need to reexamine how they’re using their website. Here are some tips to help keep your website relevant as we navigate these changes and improve your overall traffic.

Start With a Baseline

Before making any changes to your website, start with where your numbers are right now. This includes your organic traffic, keyword rankings, broken links, click-through rates, backlinks, and more. Having this information will help you make more educated decisions when it comes to strategy and an accurate representation of your growth.

Check Out the Competition

It doesn’t hurt to see what your competition is up to – even more importantly, to find out what’s working for them. Look to where they’re beating you in terms of search terms and spaces that you could take advantage of.

Identify Poor Performing Content

During your baseline audit, you should have been able to find content that’s performing poorly on your website. This can drag down your SEO ranking, making it harder for potential customers to find you. Once you find this content, there are steps you can take to improve it such as updating content, adding visual elements, ensure it’s mobile friendly, and more.

Improve SEO Elements

Make sure that all your pages include keywords in the following categories: title tags, meta descriptions, headings, internal links, image alt-text and URL slugs. For a more detailed look at how you can do this, check out this guide on improving your page’s SEO.,

Look Into AI Features

There are a lot of ways that AI can help take your website to the next level. For example, AI can answer customer questions, provide advice/recommendations, and even deliver personalized content. Plus, it can also a be a great way to improve your site’s SEO. Adding AI to your website can be as simple as a plugin, making it an easy way to improve your site.

The Next Steps

Looking for even more marketing resources for your business? Check out the  free resources we  have in the “resource” tab on our website where you can find our Digital Marketing Blueprints, and be the first to know when our Ultimate Business Guide is available!


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