Gaining a competitive edge through unparalleled customer service
Posted March 13, 2018 by EnerBank USA
There are many ways your business can gain a competitive edge that makes it stand out from the crowd. One simple and effective way to gain and keep customers—the implementation of an effective customer service model.
Great customer service is at the heart of building a successful, long-term relationship with your customers.
However, most of the time it’s something that’s taken for granted in the day-to-day running of a business. But its importance really comes into play when something goes wrong, and no matter how good products or services are, things do go wrong on occasion.
When this happens, you want the reassurance that you, or your customer, can call and speak to a live person who can fix the problem. Knowing your partners have motivated, engaged customer service teams, who know what they’re talking about, and will go the extra mile for your business is an absolute must in any partnership.
EnerBank USA ®, the largest specialized home improvement lender in the country, is notorious for its unparalleled customer service. Our live customer service specialists work with customers to fix any issues that come up and always go the extra mile in providing an exceptional service experience.
In addition to working with engaging customer service teams, it’s also important to have a dedicated relationship manager to help ensure you’re getting the support you need to move your business forward.
If your partners demonstrate that they have real expertise in your field, are responsive to your needs, and live and breathe the products and services they offer, you will feel confident that your business is in good hands, allowing you to focus on your own customer’s needs and growth strategies for your business.
Contractors who partner with EnerBank get a dedicated relationship manager who is an expert in the home improvement industry and is responsive to their diverse needs.
While the “traditional” areas of customer service we just addressed are important, it is equally important to work with partners who think creatively to take your service experience even further.
When considering strategic business partners that can take your business to the next level, you should ask yourself two questions. First, do your strategic business partners provide your sales team with industry specific training to teach them the skills they need to close more deals, and do it without discounting your products and services? The second question, do your partners provide your business with industry specific advertising and marketing materials—such as email templates, social media banners, and print flyers—that can be leveraged to make your sales efforts even more effective?
EnerBank does both. Our award-winning marketing experts have developed educational materials for home improvement contactors that provide in-depth training to teach sales teams exactly what to do and say to close more deals, resulting in business growth up to 50% when used on every sales call.
Our team of experts have also developed a consumer marketing kit for contractors that can be used, at no charge, to better position home improvement businesses in the market and ensure they have professional advertising materials that reflect positively on them.
Everything we do revolves around our mission to help contractors grow their business. We know from experience that when contractors can offer their customers flexible ways to pay for projects, they will typically sell more and grow their business, which directly aligns with our mission.
Customer service is a critical tool for gaining a competitive edge in a busy market, so it is critical to choose partners you can rely on to provide an unparalleled customer service experience. Because it’s important to remember that trust, clarity, support, commitment, and reliability are all built on the foundation of exceptional customer service.
To learn more about EnerBank’s unparalleled customer service and unbeatable choice of payment options, visit us at EnerBank.com.
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