Marketing

Your Competition Can Be Your Best Teacher

It’s wise during turbulent times to refocus your efforts to compete successfully and maintain, or improve, key dealer relationships in the marketplace. That’s not news. But how exactly should you go about it? Consider taking some time to get to know—or re-familiarize yourself with—your competition. The fact is that no business exists in a vacuum. […]

7 Marketing Blogs Great for Home Improvement Contractors

Many marketing experts dedicate their lives to keeping up with the latest trends, allowing contractors to focus on more important things like increasing leads and boosting sales for their business. And, with access to nearly limitless information in our digital world, finding the most useful resources can be a challenge. To help, we’ve created a […]

Did you see us at the Remodeling Show this year?

The EnerBank USA® team exhibited at the Remodeling Show in Baltimore, Maryland, this year. We were able to learn more about the attendees and discuss how working with us to offer a choice of payment options to customers for their home improvement projects can significantly increase sales. We were also able to participate in a […]

Marketing tips to increase your company’s visibility

It’s hard to believe, but we’re already more than half-way through 2018. So, if you haven’t evaluated how your marketing efforts are contributing to your goals, now may be a good time! And, if your efforts still need a boost, you may want to try adding “experiential marketing” to your strategy. Because, according to an AdWeek1 article, […]

Maximize your marketing and sales effectiveness—easy tips to get you started

The digital world has changed the face of consumerism for all buyers. If you’re continuing to leverage traditional, funnel-based marketing and sales methodologies alone, you may be experiencing diminishing returns from your efforts.   Even with compromised performance, many marketers double-down and think that repeating these same outbound strategies in a bigger way will produce […]

5 Ways Home Improvement Contractors Can Get More Out of Social Media

The good news: opportunity is up! The Joint Center for Housing Studies of Harvard University expects home improvement projects to increase by nearly 7% this year — a number similar to last year’s growth. The not-so-good news? Census reports indicate there are about 650,000 professional remodelers in the United States. With such a saturated market, […]

Be the Remodeling Contractor that Customers Love

If you asked people to dream up the ideal home improvement contractor, what do you think that would look like? Are you working to exemplify the qualities listed below? If so, you’re well on your way to converting more qualified leads into sales, and establishing a reputation for honest, quality work. If not, it’s not […]

NARI’s 10 Tips Contractors Can Use to Help Homeowners Commit to Their Dream Project

Summer is an ideal time for homeowners to work on their dream projects. If you’re a remodeling contractor, that means it’s time to update your marketing game to bring in more business. An easy way to do this is by offering your prospective clients tips on how to get started. Coaching customers builds their trust […]

EnerBank USA Sponsors 2017 NARI Contractor of the Year Awards

A belated congratulations to the 37 contractors named 2017 Contractors of the Year from the National Association of the Remodeling Industry (NARI)! As co-sponsors of the awards with Home Depot, we were pleased to meet many of the recipients face-to-face in April at the NARI Spring Business Meeting in Arizona and learn more about the […]

6 Ways for Home Improvement Contractors to Increase Leads

Remodeling your business strategy so you can generate solid leads is smart. Here are six powerful ways to balance traditional and new opportunities to boost your book of business and close more sales: 1.   Offer a Choice of Payment Options Potential customers face two basic questions: “What do I want to do?” and “How am […]

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