Yours is a competitive marketplace — homeowners have plenty of choices for their home improvement needs, and any way you can set yourself apart can mean getting the edge in that crowded field — which can mean the difference between meeting your sales goals and falling short for the month. One important way you can close more deals is by taking a smart, strategic approach to making sure money isn’t a roadblock for your potential clients.
The data is very clear: offering payment options can significantly improve your chances of landing the project. Not only that, but that same strategy can help grow your average job size, eliminate the need to use discounting as a closing tactic, and actually help your company have “stickiness” by reducing cancellations.
You may already be using payment options as part of your business plan, but it’s important to make sure you’re also using best practices, such as knowing when to talk about payment options. Here are three important points in your sales cycle to make sure you’re bringing up the subject:
EnerBank USA® has specialized in home improvement loans since 2002, offering a variety of loan products that can meet the needs of different types of customers. Your clients can easily apply for EnerBank loans using one of three quick paperless methods: the Mobile Loan App, the Online Loan Application, or Loan-By-Phone. Once a customer’s concern over how to pay for the job is alleviated, they can focus on your expertise and customer service, and the excitement of getting the work done that they want without having to wait. On top of that, when money is less of a concern because of payment options, the data shows that you’re more likely to sell a bigger job, perhaps with upgraded materials.
Many contractors like you have seen great success by following this outline. “Offering EnerBank payment options is part of our normal sales routine,” said Chris Boatright of CertaPro. “I strongly encourage implementing payment options into your sales routine… it will without a doubt increase your average job size, you’ll see greater satisfaction from your customers, and overall it’ll better your business.”
If you’re ready to take the biggest objection to a sale out of your equation, boost your close rate, and improve cash flow — Talk to Enerbank Today!