Marketing Support – Events, Speaking Opportunities, Presentations
Posted February 22, 2022 by EnerBank USA
A crucial aspect of your business is to make sure contractors receive great value from the membership services you provide. As a manufacturer, association, franchisor, or trade organization that works with contractors or a network of dealers, there’s no doubt that events are an essential part of enhancing the services you offer. Be they live or virtual, events bring contractors together, offer great networking opportunities, and allow you to set high standards of professionalism with industry best practices.
Whether it’s a franchisee seeking to offer a white-label payment option to its customers, or an independent contractor looking for better internal processes, the education contractors gain at your events can be the differentiator that puts them ahead of their competitors. Why? Because live events bring a level of exclusivity to the products and services you offer, contractors will get in-depth information that they just can’t get through a simple online search.
Whether you’re organizing a small meeting or a large conference, setting up successful events can be a monumental and complex task. It requires detailed planning and meticulous organization, often many months in advance, no matter the size. With so many moving parts, it’s easy for things to go wrong. Fortunately, there’s a method to the madness. Experts suggest planners follow a set of principles that can guide even the most challenging events to success, something our team of seasoned marketers can easily help you with.
A well-planned event will not only bolster your brand as a leading program sponsor, but will help your contractors implement the newest techniques to help them grow their businesses. Events will help drive exclusivity to your content, help members of your organization develop a better connection with you, and provide contractors a platform for meaningful networking.
At EnerBank USA, we understand the value of unique and original events, live or virtual, and will help you promote your white-label custom loan program to your attendees, all at no extra cost to you. We’re there to sell your program to your contractors. And some of the ways we do this is by:
- Creating custom-branded presentations with your logo and color schemes
- Helping drive exclusivity to your event-only content
- Supplying a booth with your loan label name
- Staffing the booth when needed
- Attending the show with you
We’ll even send any of our expert relationship managers or team of senior leaders to speak at your events on your behalf. We’re all in when it comes to your success.
We understand your industry inside and out. Not only do we speak the same language as you and your contractor audience — we’ve been in the home improvement industry for over two decades — our team of expert presenters brings a wealth of market research and insightful knowledge to inform your contractors, as well as promote your custom loan program. We can help reinforce trust in your program with the best-in-industry information we provide, allowing your contractors to make better-informed decisions.
These free-to-you benefits will help establish meaningful relationships with your newest members while deepening the connections you already have with your longtime contractors.
When you work with us, you’ll know that we’re laser-focused on the success of your network and remain committed to being your trusted, reliable finance ally. So next time you’re preparing for a show, think of the included benefits you’ll get by working with EnerBank, and it’s one less thing you have to worry about when trying to pull off a successful event.
Not sure how we can help? Let our team of experts take some of the stress off your hands and show what we can do for your next event. Please fill out the form above.
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