How many referrals did your business generate last month?
Most contractors already ask for referrals, but often it’s little more than a closing statement accompanied by a few extra business cards.
Because of this approach, most referral programs are dead on arrival. But there’s good news—they don’t have to be. There’s a unique way to ask for referrals that leaves a more memorable impression of you and helps to increase business. It’s a 3-step system that’s designed to create a “win-win-win” when asking for referrals. Here’s how it works:
- Print a supply of incentive referral postcards. On the front side of the postcard, be sure to include a valuable offer that incentivizes a prospect to respond. The reverse side should have a postage stamp, a short message, the name of the referring client, and YOUR mailing address. Here’s an example to help you get started.
- Ask your client to think of anyone they know who might be interested in completing a project. If they know someone, ask them to pass along one of your postcards for that person to complete and return.
- Include your client’s name on the postcard as the referrer so you can reward them for sending you business. The reward could be something like, “For every postcard that is returned, and I’m able to book the project, I’ll reward you with a $50 gift card.”
By following these 3 steps, your client “wins,” the prospect “wins,” and you “win!”
Are you interested in more easy marketing strategies like this one? Check out this article 5 Easy Marketing Ideas for Home Improvement Contractors by LoudMouth Media.