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Marketing


10 Social Media Dos and Don’ts for Marketing Your Business

Establishing an online social media presence for your business isn’t easy. It can be a real hassle creating your various profiles across multiple platforms and writing posts that actually garner qualified...

Online Reviews Are Essential to Your Business Succeeding—Here’s Why

Why You Should Pay Attention to Online Reviews: The digital age has changed a lot about how business is done. Payment methods are different, the way you market to customers has...

What Does the Yellow Pages Split Mean for Your Company?

There was a time when print was the primary mode of advertising, but those days are quickly diminishing with the increasing popularity of digital publications. No longer do people pull out...

How to Stand Out on Houzz—and Why You Really Want To

It’s a different world for home improvement contractors than it used to be. Real estate shoppers and home improvement seekers no longer open the phone book and call the first service...

Increase Sales by Effectively Handling Indecisive Customers

Ask anyone who has worked in sales and they’ll tell you working with indecisive customers can be incredibly frustrating. Some customers may have a broad idea of what they want, but...

Infographic: 8 Best Ways for Home Improvement Contractors to Grow Their Business

With summer in full swing, letting sales fall through the cracks should not be an option. The infographic below provides great tips on how home improvement contractors can get the most...

7 Paid Search Strategies Home Improvement Contractors Use to Get More Leads

Trying to rank No. 1 in search engine results for home improvement contractors can be frustrating and time-consuming. It seems as though Google constantly changes how it decides who to place...

23 Marketing Blogs All Home Improvement Contractors Should Follow

Navigating the ever-changing world of marketing can be a full-time job. Luckily, there are many experts who have dedicated their lives to keeping up with marketing trends so that you can...