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EnerBank Blog

 


Marketing


Did you see us at the Remodeling Show this year?

The EnerBank USA ® team exhibited at the Remodeling Show in Baltimore, Maryland, this year. We were able to learn more about the attendees and discuss how working with us to...

Marketing tips to increase your company's visibility

It’s hard to believe, but we’re already more than half-way through 2018. So, if you haven’t evaluated how your marketing efforts are contributing to your goals, now may be a good...

Maximize your marketing and sales effectiveness—easy tips to get you started

The digital world has changed the face of consumerism for all buyers. If you’re continuing to leverage traditional, funnel-based marketing and sales methodologies alone, you may be experiencing diminishing returns from...

5 Ways Home Improvement Contractors Can Get More Out of Social Media

The good news: opportunity is up! The Joint Center for Housing Studies of Harvard University expects home improvement projects to increase by nearly 7% this year — a number similar to...

Be the Remodeling Contractor that Customers Love

If you asked people to dream up the ideal home improvement contractor, what do you think that would look like? Are you working to exemplify the qualities listed below? If so,...

NARI's 10 Tips Contractors Can Use to Help Homeowners Commit to Their Dream Project

Summer is an ideal time for homeowners to work on their dream projects. If you're a remodeling contractor, that means it's time to update your marketing game to bring in more...

EnerBank USA Sponsors 2017 NARI Contractor of the Year Awards

A belated congratulations to the 37 contractors named 2017 Contractors of the Year from the National Association of the Remodeling Industry (NARI)! As co-sponsors of the awards with Home Depot, we...

6 Ways for Home Improvement Contractors to Increase Leads

Remodeling your business strategy so you can generate solid leads is smart. Here are six powerful ways to balance traditional and new opportunities to boost your book of business and close...

How Home Improvement Contractors Can Use Social Media to Increase Sales

It seems there is never a shortage of homeowners looking to remodel or renovate. In fact, with the housing market recovering so well, home improvement projects and remodels will continue to...

How Home Improvement Contractors Can Generate More Leads

Getting more leads is key to increasing sales and growing your business. And to do so successfully, requires a combination of digital and traditional forms of lead generation strategies. Incorporating these...

How to Improve Company Image to Positively Affect Revenue for Home Improvement Sales

Normal 0 false false false EN-US X-NONE X-NONE How the world views your business is critical to its overall success. We live in a world where every business has an image,...

Is Your Business Growth Strategy Stunted?

The home improvement market is booming! Homeowners are expected to spend more and more each year on home improvement projects and remodeling.  According to LIRA, the Leading Indicator of Remodeling Activity,...

Customer Service as a Competitive Edge

Where do you think the home improvement and remodeling industry ranks in customer satisfaction? Your anecdotal evidence might unintentionally lead you to give a very favorable rating. "It can't be that...

2016 Digital Marketing Trends

As you finalize your 2016 marketing plan, make sure that your digital marketing takes into account advances in technology. 1. Make it Mobile It’s no longer an option to have a...

3 Direct Mail Mistakes Most Contractors Make

Although it seems like the world has forgotten about direct mail, it’s still an effective tool for certain industries to gain new customers.  Contractors can benefit from direct mail efforts that...

Mobile Marketing for Contractors and Why It’s Important

It's a mobile world, and with that in mind, you need to know how to best go about marketing in that medium. Learn more below!

Costly Marketing Mistakes—and How to Avoid Them

In order to successfully grow your business and achieve the sales revenue goals you have established, a sound marketing plan must be in place. Successful marketing plans can define the future...

Don’t Leave Your Digital Presence to Chance

A sample digital marketing plan In the last few years, marketing has shifted dramatically. In the past, print ads and billboards were once mainstays in a marketing plan. Today, blogs and...

Navigating the Waters of Online Review Sites

In the era of online reviews, understanding when and where reviews appear has become a necessity for home improvement contractors to succeed online. With online review sites, review apps on every...

10 Social Media Dos and Don’ts for Marketing Your Business

Establishing an online social media presence for your business isn’t easy. It can be a real hassle creating your various profiles across multiple platforms and writing posts that actually garner qualified...