If your close rate has been increasing, and your job sizes expanding…chances are you’ve discovered the benefits of offering your home improvement customers a choice of payment options throughout your sales process. But did you know that offering payment options can also help you gain referrals? Here’s how.
Show and Tell
One of the great things about home improvements is that happy customers have a natural inclination to show off the results of the project. The customer who enjoys a smooth experience with their contractor will likely tell their friends about that part, too. A big part of what makes for a smooth experience is having no hiccups when it comes to paying for the job. Making it easy for your customer to choose how and when to pay goes a long way toward keeping the home improvement experience as painless as possible. Such a good experience means an increased chance of getting a referral.
A Sense of Savvy
A contractor who is clearly competent with every aspect of the business engenders trust. Being able to pull out your tablet and quickly and easily navigate the convenient EnerBank Mobile Loan App shows that you know exactly what you’re doing. Even if it’s not at the forefront of your customer’s mind, the fact that you are keeping up with the times implies that you care about staying current with the best practices of your area of expertise, and that proactive professionalism translates into customer confidence. And customers who feel confidence in your abilities are more likely to refer you to their friends and family.
When you’ve made paying easy, it’s the idea that money was not a problem that sticks with your customer — even if you weren’t the lowest priced option out there. As a result, your customers may feel more inclined to recommend you to an associate based on the feeling they got from the experience: that is, since paying was simple and stress-free, the issue of funding is taken off the table as a road block, and the customer will focus on your exceptional work when considering referring you to a friend. Making the financing easy lets the quality of your work shine through as the most important memory of the customer experience — and that means more referrals for you.
To learn more about how EnerBank USA can boost your referral rate, visit our contractor page.