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23 Marketing Blogs All Home Improvement Contractors Should Follow

Posted May 31, 2015 by EnerBank USA

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Navigating the ever-changing world of marketing can be a full-time job. Luckily, there are many experts who have dedicated their lives to keeping up with marketing trends so that you can focus on more important things like increasing leads and boosting sales.

To help guide you to marketing success, we’ve found the best industry blogs that provide useful tips and tactics to help you with everything from learning how to effectively use social media tools to creating engaging content that will hook your audience and keep them coming back for more.

1. Construction Informer

This multifaceted blog tops the list for many reasons. Its sleek organization makes it easy to find what you’re looking for, its diverse posts have everything from tips on how to keep your business from failing to the importance of building tornado-proof homes, and it’s well-written. The frequent posts are easy to read, whether you’re skimming through or sitting down for a deeper understanding. Click to tweet.

2. Construction Marketing Association

Emerging from the 2009 recession, the Construction Marketing Association is a group of professionals with a mission to share better marketing practices that will actually yield results. CMA’s website offers more than just blogs, they also have webcasts, conferences and training programs to get your company’s marketing team in shape. Click to tweet.

3. Moz Blog

Born from an SEO consulting company, Moz is now one of the top online resources for everything web. Check out this site for advice on how to do keyword research, climb to the top of the search results pages and update your SEO with daily tricks and tips. Click To Tweet.

4. Buffer Blog

Buffer is your one-stop-shop for social media advice and tactics to boost your following. Designed to help you save time and grow traffic, Buffer provides tips that are more than industry ramblings, but are backed up by research and statistics to get you real results. Click To Tweet.

5. Post Planner Blog

Specializing in all things Facebook, Post Planner can help you get the most out of this powerful social media tool. Grow page likes and convert your followers into customers with the handy tricks Post Planner discloses. You’ll also find plenty of info about Pinterest, Twitter and more. Click To Tweet.

6. Construction Digital

Construction Global magazine brings you even more page-turners with their digital content. Their online articles are full of well-researched posts about growing your business, using social media and top industry trends. With Construction Digital, knowledge truly is power. Click To Tweet.

7. Marketing Land

For a journalistic source about all things digital marketing, this daily online publication is easy to scroll through with descriptive headlines and timely, relevant information. Click To Tweet.

8. Amy Porterfield

Social media guru Amy Porterfield is here to help you reduce stress and find simplicity when promoting your business. Her self-described “dead-simple” educational tools are designed to help you get more traffic, more leads and more sales. Follow her blog or tune into her podcast when driving between locations for information on the go. Click To Tweet.

9. Guy Kawasaki

Guy’s long list of qualifications include gigs at Google, Apple, Wikimedia, Canva and the Haas School of Business at UC Berkeley. His well-written blogs oscillate between industry advice and lessons from his own experiences, offering more abstract ideas and consultation than the endless lists offered by other marketing blogs. Click To Tweet.

10. Build Blog

Build Blog is a modern design site that talks about trends through interviews and musings from experts. This site have numerous architecture-centric insights about how to market yourself with captivating photos and boost your own design savvy to better communicate with customers, yielding happy clients and positive referrals. Click To Tweet.

11. Planting Acorns

This project-based blog helps you answer important questions in succinct posts that aren’t shy of bullet lists. Find posts about the best marketing books for contractors and ways to overcome failure that are informative, well-researched and easy to skim. Click To Tweet.

12. Three Deep Marketing Blog

Three Deep specializes in SEO and getting on Google’s good side. Their blog has insights on how to better your website and rush to the top of search engine rankings. Plus, the company works with a lot of contractors, so their advice often addresses your specific needs.Click To Tweet.

13. Duct Tape Marketing Blog

Noted as one of the best websites for entrepreneurs, Duct Tape Marketing offers real-world advice for small business owners. Creator John Jantsch has a bevy of marketing ideas and strategies that are practical to implement and easy to execute successfully.Click To Tweet.

14. KISSmetrics Blog

Never wonder about the effectiveness of your marketing campaigns with tips from KISSmetrics. This is your source for information about understanding your analytics and developing a loyal audience. You’ll also find useful posts about boosting company morale and more with helpful videos. Click To Tweet.

15. Improveit! 360 Blog

This blog wants to help home improvement pros boost their profit margins. Improveit! 360 focuses on getting more leads and converting them into sales, as well as generating strategic partnerships with companies and industry moguls like Angie’s List. Click To Tweet.

16. HubSpot Blog

A great intro blog for online marketing novices, HubSpot is the place to go to learn the basics. HubSpot will get you started on the right track with simple tips and numbered lists on marketing, sales and industry trends. Click To Tweet.

17. Copyblogger

A prominent voice in the content marketing industry, Copyblogger will instruct you on the best content marketing practices through tried and true strategies. How does Copyblogger know their tactics work? They use them every day. Click To Tweet.

18. Ryan Holiday

For softer prose than some of the pragmatic pieces we’ve looked at so far, media strategist and prominent writer Ryan Holiday offers advice from an opinionated and slightly cynical point of view. Ryan will give you the full-fledged truth, with no sugar coating. Click To Tweet.

19. Social Media Examiner

Social Media Examiner offers simple strategies to boost your presence on media giants like LinkedIn, Twitter and Pinterest. Learn the basics of building your social following with short, image-heavy posts that explain the fundamentals in layman terms. Click To Tweet.

20. UnMarketing

UnMarketing founder Scott Stratten is one of the world’s leading influencers in the world of Twitter. Specializing in viral content and authentic marketing, Scott can guide your marketing strategies with his information-packed UnPodcast. Click To Tweet.

21. Gary Vaynerchuk

Get advice on navigating the ever-changing world of marketing with Gary Vaynerchuk’s blog, books and podcast. Gary is personable, passionate and full of advice on everything from running your social media presence to organizing content using only the latest information. Click To Tweet.

22. Professional Remodeler

Professional Remodeler’s website offers an entire section dedicated to divulging marketing tactics and news. This section includes pithy posts about how to combat bad reviews using social media or write a killer press release. It’s a great place to go for some quick marketing information. Click To Tweet.

23. Remodeler’s Advantage Powertips

Remodeler’s Advantage is a support organization dedicated to helping remodeling contractors and business owners grow their company and improve their work environment. Their Power tips guide is made up of financial and marketing posts aimed at boosting business. Click To Tweet.


The journey to developing a comprehensive marketing strategy can be long, but these online marketing guides are some of the best out there. You can use these informative websites to help you understand social media and grow your customer base using quality content.

Did we miss something? Share which industry blogs have helped you the most in the comment section below.